Epilepsy WA, a registered charity operating on a tight budget approached us to film a advert for GWN. The ad featured real people who live with epilepsy, filmed on a simple backdrop, reading a script.

During filming we saw an opportunity for something special. As each participant finished th line, we asked them a deceptively simple question: “what does epilepsy mean to you?”

Their heartfelt responses became the foundation of our 60-second advert, which not only aimed to reduce the stigma around epilepsy but also to promote the work of Epilepsy WA.

Results: The social media advert was a resounding success, winning a bronze award at the Telly Awards and receiving acclaim for its authentic portrayal of the challenges and resilience of those living with epilepsy.